Campaign details
Brand: Gillette Brand owner: Procter & Gamble (P&G) Entrant company: Grey IndiaIdea creation: Grey Mumbai Market: India Sector: Shaving products Media channels: Public relations, Television & Connected TV Budget: Up to 500k
Executive summary
With the rising beard culture amongst Young Indians, Gillette had to take a stance beyond shaving to stay relevant. Gillette’s stated purpose of “Inspiring the next generation of men, to be better versions of men” allowed us to bring Gillette out of bathrooms and into popular culture.
Under...