MasterCard: The Priceless Engine
Ruben Beijer
Campaign details
Brand owner: MasterCardLeading agency: Carat and TBWA\Digital Arts Network SingaporeContributing agency: McCann and OctagonBudget: 1 – 3 millionCountry: Asia Pacific (general region)Industry: Credit cardsMedia: Games and competitions; Online video; Social media
Market background and cultural context
With over 14 billion transactions across Asia Pacific every year, made with 656 million cards, MasterCard is considered the second largest credit card brand after Visa. Visa outspends MasterCard four to one in marketing across Asia Pacific4.
The majority of consumers own...