Corona: Extra Lime

Beer brand Corona launched a sustainable initiative, Corona Extra Limes, in partnership with the local government and industry authorities to provide advanced knowledge to farmers so they could harvest high-quality limes, keep its market and grow the business in China.

Campaign video: Corona – Extra Lime

Selected creative: Corona – Extra Lime

Credits

Creative Agency: DAVID Bogotá / DAVID New York Account Executive: Krizia Brühl Art Director: Alejandra Ramírez / Alejandra Rozo Ruda / Izmael Crespo Chief Creative Officer: André Toledo / Carlos Camacho / Pancho Cassis / Pancho Cassis Copywriter: Camila Ordoñez Creative Director: Pedro Sattin / Sebastién Rouviere Executive Creative Director: André Toledo Global Chief Creative Officer: Pancho Cassis Managing Director:Juan Pablo García...

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