MasterCard: The Priceless Engine – NYE Campaign
Agency: Digital Arts Network SingaporeClient: MasterCard
The summary statement
The Priceless Engine is an innovative marketing platform that provides MasterCard's partners with deep insights to break through the clutter and deliver the right offers and messages to the right people at the right time. It allowed MasterCard to turn their social media efforts into social business.
The Priceless Engine powered MasterCard's New Year's Campaign, resulting in never-before-seen business results for MasterCard and it's partners, turning social-media into a transaction driving channel.
Campaign strategy
Market situation
With over 14 billion transactions...