Comparing resonance for native and pre-roll video ads with real-time metrics
Company:
Sharethrough, with Jarritos and a leading CPG brand
Campaigns:
Positively influence brand opinions via pre-roll and native video ads
Objective:
Jarritos: Favorability
A leading CPG brand: Purchase intent
Solution:
Nielsen Online Brand Effect (formerly Ad Catalyst)
Sharethrough's native video advertising:
Native video ads are content-based and deliver fully integrated into the natural site experience. They are user-initiated, and do not have a limit on video length. Sharethrough's native video units have consistently driven positive results, generating an average brand lift that is 7X higher than industry averages as...