Campaign details
Brand: Hershey's IndiaAgency: White Rivers MediaRegion: APAC
Strategy
Objective
Hershey's launched the third edition of the #HerShe campaign in India, identifying the pronouns 'Her' and She'. Given the success of the Sheroes 2022 campaign, where women uplifted and appreciated other women.
This being the third edition of the #HERSHE campaign in India, the brand decided to take it a notch higher and collaborate with 8 Sheroes, including Kareena Kapoor Khan - Renowned Bollywood actress Prachi Desai - Renowned Bollywood actress and Sania Mirza - Renowned Indian Tennis Player, whose accomplishments have been custom...