Walmart taps the growth hacking mindset
Stephen WhitesideWarc
Agility often is a challenge for massive enterprises, and for companies the size of Walmart, achieving meaningful innovation can be difficult.
One remedy to this dilemma for the Bentonville, Arkansas-based firm has involved adopting a philosophy known as "growth hacking". Such a strategy most typically is associated with start-ups like Uber, Airbnb and Dropbox, all of which famously identified ways of tapping digital data and new technology to create uniquely sticky products that serve unmet customer needs.
This process is intended to be iterative and provide solutions that...