Three SEO issues every brand should know about: the view from iProspect
Joseph CliftWarc
According to its latest financial report, $59.1bn of Google's $66bn revenues in 2014 were from advertising. Within the advertising total, $45bn was derived from Google's own websites. Which means that search is still (very) big business, due in part to the sheer reach and scale offered by the service.
This in turn means that search engine optimisation should still be a primary concern for brands, despite all the hype around social media and mobile apps in recent years. But knowing what to do...