The agency talent crisis - why it exists and how to rectify it
Geoffrey Precourt Warc
A recurring theme at the 4A's annual Transformation event in Austin, Texas, was talent - or, specifically, the lack of it. The advertising industry's inability to attract and retain the best staff was touched on by several speakers, including a heated debate between the heads of some of the biggest agency holding groups in the world.
The trigger for much of this discussion was a 'Transforming Talent Management' presentation from Andrew Bennett, Global CEO, Arnold Worldwide and global chief strategy officer of Havas...