Play Ball! LA Dodgers and R/GA build a tech-enabled brand
Stephen WhitesideWarc
Baseball delivered the utility of data-based technology to the world with the exploits explored in Moneyball, a best-selling book by Michael Lewis that became an even better-selling movie.
But Tucker Kain, CFO of the Los Angeles Dodgers, believes Major League Baseball (MLB) teams – and their peers from the other three-letter-coded leagues – have been much less adept at tapping similar tools off the field.
"I think sports, in particular, has been a little slow to respond to the innovation we see, and that technology...