Mondelez International's five tips for ecommerce success
Stephen WhitesideWarc
When Cindy Chen was named as global head/ecommerce at Mondelez International earlier this year, the task facing her could be summed up with a single question: "How can we sell a cookie online?"
In tackling this conundrum, Chen is aiming to help the owner of Oreo cookies – as well as brands like Cadbury chocolate, Trident gum and Honey Maid graham crackers– translate the instant gratification which results from buying snacks in physical stores to a new, digital form where ordering is immediate but delivery is delayed....