Mind the gaps: Discussing advertising’s growth prospects at AA Lead 2014
Joseph CliftWarc
The idea that advertising makes a significant contribution to economic growth is widely shared by members of the industry. And this idea was given some statistical heft by a report released in 2013 by the Advertising Association (AA), a British trade body, in partnership with business services firm Deloitte. Advertising Pays argued that the industry contributes 7% of UK GDP, and that every £1 spent on advertising generates an average of £6 for the economy.
AA Lead 2014, organised by the industry body, offered...