Marketing at the speed of culture: How Nissan does it
Low Lai Chow
According to Tuomas Peltoniemi, the head of digital for Digital Arts Network (DAN) Singapore, marketers need to start thinking not just about how they are advertising their brands and their products in the connected world, but also the speed at which they do so.
"We need to start identifying our opportunities faster," he said, speaking at a session about brand building in a connected world at the Digital Marketing Show Asia, held in Singapore in April 2015. "As marketers, as agencies, these brand opportunities come in all...