How putting the customer first pays off: lessons from Beyoncé, the CEO and your own staff
Andrea Sophocleous
The battle for brand attention and loyalty is at a premium today and to succeed, brands need to over-deliver on customer expectations. But when customer expectations have increased 24% in virtually all categories in the past decade, according to data from Forbes, exceeding those expectations takes on mammoth proportions.
The answer is to take a leaf out of Beyoncé's book, according to author and serial entrepreneur John Lawson of ColderICE Media. In 'The Beyoncé Principle', a presentation he delivered at ad:tech...