Why it matters
The desire for businesses to address racial inequality is growing among consumers, and those enterprises that do not respond in a satisfactory way will be at risk of severe reputational damage – as well as corresponding harm to their long-term position.
Takeaways
- Marketers should be willing to respond in the short term to the demands for racial justice, but also need to create long-term plans for addressing this issue.
- Telling different stories than has typically been the case in marketing not only helps address inequality head on, but could also make a greater impact with consumers.
- Ensuring...