Data, Tech, Experiences: What Brands can learn from Cannes Lions Innovation 2016
Digital technology is kicking off a creative renaissance and 2016 will be known as the year when Cannes made the big leap to 'data-driven' creativity.
A glimpse of a new horizon was seen with creative, technology and data coming together to create pieces of work never before seen. Cannes introduced a new category called 'creative data' in 2015 that conferred no Grand Prix. This year finally saw a Grand Prix, acknowledging the convergence of creative with data alongside the rise of artificial...