Casper puts some bounce into the mattress category
Stephen WhitesideWarc
Whether it is Warby Parker's eyewear, Harry's razors or TOMS' footwear, a number of once-inert categories recently have received a major dose of digital disruption.
Casper, a New York-based firm established in 2013, is aiming to bring a similar energy to perhaps the sleepiest industry of all: mattresses. And, according to Philip Krim, the company's co-founder/ceo, the brand's mission to give consumers a better night of rest actually shares several traits with providing spectacles, shaving products and shoes.
"I think one of the...