Big data driving marketing at Intel and Visa
Diana Marszalek
As marketers' access to (and command of) big data grows, they are having increasingly louder voices in the breadth of business, which likely will continue to grow with their ability to access and reach global consumers.
"We look at big data as being one of our core assets in getting marketing to the next frontier," said Burges Karkaria, Intel CTO/marketing & customer experience. "The differentiator that will set apart the basic marketing organizations from really leading marketing organizations is big data, and it cannot be done by just retaining its...