Asia's Digital Pioneers: Insights from the Digital Asia Festival
Tessa Thorniley
Which brands excel at digital marketing in Asia? How are they measuring success? And what new technologies will move the industry forward?
These were some of the key topics tackled at the Digital Asia Festival (and its associated awards) in Beijing, as speakers from Ogilvy, Tribal DDB, Leo Burnett and others on the agency side exchanged ideas with representatives from Tencent, McDonald's, Volkswagen, Kraft Foods and Coca-Cola.
The view from the judges
Kicking off proceedings, Matias Palm-Jensen, jury president of the festival's awards panel and Innovation...