The Power of Reflective Content: Using content to explore and understand youth identity
Introduction
MTV in India today is not just a television channel or a broadcaster. We aim at constantly being part of the pulse of the youth, whether it's a concert, clothing and accessories, a comedy act, or a mobile app that lets you 'count your drinks' on a night of heavy partying. It is MTV's endeavor that there be a little bit of MTV everywhere, in every part of the young's life. It therefore becomes crucial to...