Insights 2020: Driving customer centric growth - A practical roadmap to true customer centric growth and the pivotal role that insights and analytics can play
Frank van den Driest, Steven Berkhout, Joris Zwegers and Tom WilmsMillward Brown Vermeer
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Introduction
The purpose of this paper is to unveil a practical roadmap to Customer Centric growth and to decode the role of Insights & Analytics in driving this. The roadmap and role of Insights & Analytics is based upon a large-scale global empirical study containing insights...