Blasting 10 big data myths with 10 research panel examples
Annie Pettit
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Introduction
Which of the following brands of laundry detergent did you purchase in the last three months?
Which of these categories of personal care products do you, or does someone in your household, use?
How often do you use coupons when purchasing food and beverage products?
If you were to read ten different surveys from ten different clients, chances are you would find these questions on several of them. Purchase behaviour, product usage, and coupon usage are fundamental questions...