Allstate: Home Nurture emails
Advertiser/Client Name: Allstate Insurance
Agency: UMarketing
Category: Insurance (IS)
Country Where Program Ran: United States
Program Start Date: 11/05/13
Program End Date: 03/31/14
Product/Service Overview: Allstate Auto or Home Insurance policies for prospects who have these policies with a competitor, but recently quoted online with Allstate.
Objective of the campaign
How do you convert undecided hand-raisers for homeowner's and auto insurance to new policyholders? Through a nurturing program that communicated in a differentiated manner to prospecting targets to address key concerns, and explained how Allstate met and exceeded these...