Shell: Transforming Shell's global shop offer
Conran Design Group
Executive summary
'On the go' Convenience Retailing (CR) at petrol stations is a burgeoning market, but Shell's own offer, Shell Select, was struggling to maximize performance and revenues. The new design has not only measurably improved the status of Shell as a trusted retailer, but also stands as an innovative leap in the sector at large.
"We've had a lot of positive customer feedback about the new Shell Select, they now feel they are in a store that's a good place to buy food. The thing I like most about the...