Samsung Electronics Austria: Power Sleep
CHEIL Germany
Objectives
The 3 main objectives of the campaign:
- Awareness
- Image Improvement
- Animation for Download (of the Power Sleep App)
There were no commercial goals tied to the campaign, the App was free of charge. Samsung Power Sleep was part of the international brand and CSR initiative "Launching People". Samsung believes that when technology meets people, amazing things happen. With this initiative Samsung aims to help people all over the world discover new opportunities and realize their ideas, dreams and potential. Ideas, just like the Power Sleep.
Strategy
In 2013 Samsung delivered the most...