HBO GO: It's Not TV. It's HBO GO.
Agency: BBDO New YorkClient: HBOProduct: HBO GO
Strategy
By 2010 the world around HBO had changed. While HBO remained inextricably linked to a traditional TV viewing experience – tethered to the living room and traditional delivery "box" – people were beginning to consume a staggering amount of content on a plethora of new media platforms, channels and delivery mechanisms, and simply expecting it:
Anytime: Netflix, Hulu and Amazon paving the way for instant, all-access expectations at your fingertips
Anywhere:the tablet and smartphone revolution built on...