AdReaction: Video Creative in a Digital World
Introduction
AdReaction studies have been conducted since 2001, delivering insights on consumers' perceptions of advertising, particularly digital formats.
AdReaction: Video Creative in a Digital World addresses key questions facing marketers, including:
- How are videos viewed by screen - and for how long?
- What do people think of video ads by screen?
- How can I create ads that consumers won't skip?
We surveyed, via smartphone or tablet, more than 13,500 16-45 year old multiscreen users across 42 countries. Multiscreen users were defined...