President Barack Obama: Obama for America
Obama for America Media Team: GMMB, AKPD Message & Media
Business situation and campaign objectives
Although our singular objective was clear - re-elect President Obama - our path to that victory was anything but. From the outset, we faced serious headwinds. The economy was still suffering from the worst financial crisis in a generation. The Citizens United decision had unleashed corporate and special interest money and realistic estimates (which ended up being accurate) projected that opponents of the President would spend over $500 million on negative advertising to deny him reelection. We'd lost ground...