Don't get buried by Big Data
Brian Fine and Con MenictasAustralia Online Research and Qantas Airways
Preamble
One of the hottest topics surrounding analytics worldwide is the advent of Big Data. Recent technological advancements enable us to capture more data than in the past, the ability to store larger volumes of data is now possible compared to before, and the ability to use advanced statistical models is now possible even at the individual consumer level. Even though big data analytics are great for pattern detection and exploratory analyses, it does not mean that statistical rigour should be overlooked. This...