KFC: Snack! in the Face - the smartphone game that's 36 times better than TV
Campaign details
Agency: DT and OgilvyAdvertiser: KFCAuthor: Mark Sareff, Pippa Kulmar, Adam Beaupeurt and Sarah FaradayTotal campaign expenditure:
Executive summary
"What made you successful in the past won't in the future" (Lew Platt)
'Snack! in the Face' is an important case for our industry. It gives advertisers who've successfully used TV for decades, confidence to try bolder approaches. It will inspire those fearful of 'abandoning reach' that TV promises. This is not about discrediting TV. It is an...