The baby boomer cinema-goer
Blackett DitchburnDigital Cinema Media
The clichéd media image of the over-55s is of grey hair and cardigans not Mick Jagger, but research in baby boomers' movie-watching habits shows an engaged and informed group that should not be ignored.
We've recently had a fresh and thorough look at everything we know about the cinema audience, triggered by the arrival of the latest findings from the annual FAME (Film Audience Measurement and Evaluation) survey. Among many other interesting and frequently convention-challenging facts to emerge, the growth in the reach of cinema among the older (55-70) audiences stood...