- Think long-term: while ‘big moments’ have always been a part of the marketing calendar, smart strategies can have positive knock-on effects through the year.
- Prioritise human cultural insights in campaign planning: brands must have a deep understanding of how social and cultural changes may have impacted the occasion over time.
- Media usage spikes during occasions, so be ready to capitalize with meaningful content that serves high-traffic search terms.
- During these big occasions, traditional targeting around demographic or socio-economic may be less impactful than focusing on a shared emotion or experience....
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