Point of view: Advertising for a purpose
Alex SmithSense
We're all familiar with the idea that the world is oversaturated with messages. Advertising seems to be everywhere, always trying to butt in. 'What', we cry, 'doesn't have a brand tastelessly plastered over it these days?'
I'm sitting in a coffee shop as I write and looking around I see tables, chairs, plants, lights, crockery, windows, floorboards, toilets, people, clothes, tills, mirrors, and so on – none of which perform any kind of advertising purpose. They just basically are what they are.
The same thing is happening out on the...