How UK brick-and-mortar retailers revitalised their offering
Using the examples of Marks & Spencer Food and Holland & Barrett, Alison Hoad of RKCR/Y&R shows that, by using insight to tap into genuine customer needs and building on core strengths to deliver an experience that is not replicable online, brick-and-mortar retailers can not just survive, but thrive.
Marketing Retail
This article is part of a collection of articles on marketing retail. Read more.
The health of the UK's high streets has been in peril for some years now. Many traditional retailers have struggled to adapt...