How should marketing adapt to the era of personalisation? The necessary debate
Mandy PoolerKantar
A different approach is needed if we are to persuade consumers to drop the ad blockers and embrace the era of personalisation - this year's crop of Admap Prize essays offers interesting ideas that could point to the way forward for the industry, says Mandy Pooler, director of communications for Kantar, sponsor of the Admap Prize.
I've often said that Jeff Bezos is the only man who has ever really understood me.
Having read this year's fascinating entries to the Admap Prize, I think I...