Advertising in context: Make real-time the right time
Phil ShawIpsos
The key to successful brand communications is not just in developing creative big ideas that are true to the brand but also in using data and technologydriven approaches to execute and deliver them in the right context, at the moments of greatest relevance and receptivity.
Context is King
This article is part of a collection of articles on the importance of context in advertising. Read more.
The man sitting beside me on the train has his laptop open and is playing a show on ITV Player in...