Chinese companies expanding abroad to focus on localised production, cross-cultural branding and supply chain security

科特勒咨询集团（Kotler Marketing Group）

Kotler Marketing Group details the next steps after seeing the rise of outbound Chinese brands represented by Xiaomi, BYD, Anker, Shein, Ninebot, Dreame, Temu, TikTok, Shopee, Lazada, Coupang, Momo, Ajmall, etc.
  • From today to 2030, the entire world will experience a slowdown; there will no longer be rapid growth but rather slow, stable growth, mainly driven by changes in demographic structures, endogenous growth spurred by technological innovation, and inflation causing price bands to rise.
  • The first step for Chinese companies to succeed in overseas markets is to abandon a product-centered mindset and instead define “what exactly our company is doing” from the perspective of the customer.
  • To win overseas competition, China’s strong industrial capabilities must be reflected in the creation of product uniqueness and differentiation, which are outcomes of demand insights....

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