Twitter's three major categories of mobile games go overseas: how to inspire players to explore content, seek excitement, and gather emotional energy

WARC China

Chinese game brands going overseas will face a brighter market in the future. Statistics show that the overseas game market has gone through the lockdown of the epidemic and is still showing its strong revenue momentum, especially mobile games. As a social platform, Twitter's tweet data about games in the first half of 2022 broke another record. In the mainstream game markets around the world, such as Japan and the United States, Chinese game brands represented by "Yuan Shen" have demonstrated the effect of refined operations after buying volume.
  • Strategy games have always been a popular category of overseas games. Time-limited reward activities and associated special nodes are ways to provide players with a sense of freshness and arouse challenges
  • Although role-playing game players do not put social interaction first, it is also very important for game manufacturers to improve the social attributes of games
  • The competition in overseas markets is fierce, and the cost of customer acquisition is increasing. The conversion rate is increased through "remarketing" of mixed games...

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