Heineken: Heinekicks

Heineken, a beer brand, regained relevance and drove sales in Asia-Pacific by connecting with Gen Z through sneaker culture.

Campaign details

Title: HeinekicksBrand: HeinekenProduct: HeinekenIdea: LepubCountry: Italy

Media placement

ElementPlacement/LocationStart DateEnd DateNumber of airings / placementsCountry / Region
Footwear designSocial Media, In Store02/08/202201/10/202210000Asia

Relevance for Creative Strategy

Heineken was facing a clear business challenge in Asia-Pacific – relating to the Gen-Z audience who found the beer brand a ‘traditional premium' brand suited to stuffy, formal drinking occasions. With the launch of a new brew, Heineken Silver, that was targeted towards Gen-Zs, there was a business opportunity to turn perceptions around,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands