Flutwein: #Flutwein – our worst vintage

Flutwein, a wine brand, established itself as a brand by selling mud-coated wine bottles in exchange for donations.

Campaign details

Title: #Flutwein - Our Worst VintageBrand: FlutweinProduct: FlutweinIdea: Seven.One AdfactoryCountry: Germany

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months - 12 monthsEuropeNon-specificAdults (26-55)MiddleUnder 30.000 EUR.

Objectives

Our main task was to make financial support (donations) available for those affected by the flood catastrophe and to sustainably strengthen the awareness of the Ahr Valley as a wine region.

As for changing consumer behaviour: we had to activate as many people as possible to collect at least 1 million euros in donations....

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