E.ON: The Jarnys

E.ON, an electric utility service provider, restored consumer trust by showing customers how to reduce their energy consumption through a reality show.

Campaign details

Title: The JarnysBrand: E.ONProduct: ElectricityIdea: BBDO NordicsCountry: Sweden

Media placement

ElementPlacement/LocationStart DateEnd DateNumber of airings / placementsCountry / Region
PrerollTwitch30/01/202312/02/20233Sweden
DigitalTikTok14/11/202218/12/20224Sweden
Digital bumpersMeta31/10/202218/12/20225Sweden
Bumper, non-skip, true viewYouTube31/10/202218/12/20225Sweden
First episodeYouTube22/10/202219/10/20331Sweden

Relevance for Creative Strategy

With the energy crisis, market conditions changed radically. Prices soared. At times, energy prices in the south, where E.ON was the dominating actor, were 5000% higher...

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