Why it matters
The next generation of marketing leaders will lead on the crucial issues of the future: from equality and sustainability, to a new era of data and technology, to building resilient brands.
Takeaways
- A decline in industry trust is tied to a lack of action of positive movement on issues such as diversity, which are vitally important to younger consumers.
- Millennial icons such as the Kardashian family – an influencer empire – are on the way out, with Gen Z consumers looking for more authentic and relatable icons.
- Accountability on Black Lives Matter and other social justice issues...