- As the path-to-purchase evolves and marketers seek improved ROI, Retail and CPG brands are rethinking their media strategies.
- Consumer demand for digital audio is growing, but there is still a striking imbalance between share of investment and share of consumption.
- Studies have shown digital audio to be highly effective across the path-to-purchase, with average engagement levels 14% higher than TV, 18% higher than social media and 23% higher than terrestrial radio....
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