- Racial justice demands that the system be radically transformed, and brands are among the “us” that can affect change, using their power, influence and scale to work towards social justice related to racial inequity.
- While moving the world towards justice is the right thing for brands to do, it is also true that the relationship between brands and consumers has changed over the last few decades, with millennials – and now Gen Z – being particularly interested in values-based purchasing.
- Brands need to listen externally and internally to determine which priorities matter most to the Black communities in their office...
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
-
Prove your case and back-up your idea
-
Get expert guidance on strategic challenges
-
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.