Industry snapshot: Trends in Financial Services

This report identifies five trends that will shape marketing strategies of the Financial Services industry in the coming year.
  • Financial services brands are increasingly being held accountable for engaging with social challenges and sustainability, and must do so to earn the trust of consumers.
  • Consumers are taking a more cautious approach to money management and demanding more personalised support from their financial providers.
  • The growth of web3 technologies is enabling consumers to access a broader range of financial products and applications, which poses both risks and opportunities for financial institutions.
  • AI and cloud analytics have the potential to help financial services brands to operate more efficiently and support consumers with personalised insights....

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