Industry Snapshot: Trends in retail

This report identifies five trends that will shape marketing strategies of the retail sector in the coming year.
  • Consumers are paring back on purchases to make ends meet as the economy faces major headwinds, while retailers are doubling down on customer retention strategies as consumers become more willing to switch brands for lower prices.
  • The threat of deglobalisation is pushing retailers to reconfigure their supply chain logistics, moving production closer to home or away from countries that pose a political risk.
  • Retailers remain committed to meeting their sustainability targets under increasing pressure from consumers and policymakers.
  • Retailers are shrinking their presence in major city centres in favour of residential suburbs, mirroring the movement of their customers....

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