During the cost-of-living crisis, consumers are becoming more discerning about where they spend their money. Brands are recognising this trend and are responding by creating stronger in-store experiences that showcase the value of investing in their products.
Immersive in-store experiences
Stores are investing in their stores to create a more immersive and enjoyable shopping experience. This includes creating attractive window displays, providing product demonstrations, and offering interactive elements. This helps create a sense of excitement and encourages customers to spend more time browsing and shopping.
Physical stores are important for connecting and showcasing what the brand is all about, the...