This article is part of a Spotlight series on series on e-sports and gaming in Southeast Asia. Read more
Read more in this Spotlight series
Gamevertising: How brands can play to win in SEA’s gaming cultureRica FacundoWARC
Levelling up: Maximising the full-funnel potential of gaming in SEA Stephanie SiewWARC
Exploring the depth of gaming’s horizons in SEAJan Bojko Amazon Ads
Learning from Vietnam: Why gaming in SEA is like going to a virtual mall Vu-Quan Nguyen-Masse Vero
How the most effective non-endemic brands target gamers in...