Campaign details
Brand: Boston GlobeBrand owner: Boston GlobeAgency: MullenLowe USMarket: United StatesSector: NewspapersMedia channels: Online display, Online video, Newspapers, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
For the first time in its 124-year history, the US Boston Marathon was canceled in April 2020 due to COVID-19. So how could The Boston Globe, another Boston institution, show people this wasn't a sign of retreat but in fact, the ultimate display of strength? You do what any self-respecting townie would do: you remind everyone what...