Campaign details
Brand: JetBlueBrand owner: JetBlueAgency: MullenLowe USMarket: United StatesSector: AirlinesMedia channels: Online video, Social mediaBudget: Up to 500k
Executive summary
The only thing more stressful than the holidays is traveling during the holidays. So, how could US airline, JetBlue, on a shoestring budget, cut through the negative noise and create positivity during the most cluttered time of year: Christmas? By reducing traveler stress.
With just $65k, a still image of Terminal 5 at JFK, and some sound artistry, we developed AirSMR – an ASMR video...